Now that nearly everybody has a smart phone, it’s more urgent than ever to be conscientious about integrating online and offline marketing. Cyberspace and the real world converge in the hands of your customers, so if you want to succeed and build your brand, you need to understand how to target your customers and create a cohesive message that spans the virtual world and the real world.
Two approaches in particular benefit from integrating online and offline marketing: relationship marketing and event marketing. Standard promotions also benefit from using them together to build your brand.
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We've finally finished upgrading our platform (control panel and mobile site builder) from Silverlight to HTML5, and the new version of the mobile site editor is live. For the next month or so you'll see a "Back to Silverlight version" button in the top menu (just in case you'd like to use the old version of the page editor).
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In a battle of accounting software, the stakes are high. Small business owners are more particular than ever, and have grown tired of dealing with bugs and complexities. Business owners may find themselves wondering about QuickBooks vs FreshBooks.
Until the last few years, there has been one dominating force in the accounting software world: Intuit.
However, like any business, the competition is bound to catch up. No giant is unchallenged in a world where competition reigns supreme; hence, we have FreshBooks vs QuickBooks.
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Earlier this summer Google has announced a few changes in ranking of smartphone search results, possibly penalizing sites that are not following the new recommendations. One of the most common ones is "Faulty Redirects". A "faulty redirect" is when a user is redirected to an irrelevant page on the mobile site. For instance, when a smartphone user arrives at a specific secondary desktop page - "about us" page or "products" page - as a result of Google search or direct entry, and is redirected to the home page of the mobile site.
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Your business can reap the benefits of social media in the workplace, which include ease of communication, collaboration, and customer engagement. One way to decide whether there is a place for social media in the workplace is to understand the differences between the major networks, then consider how social media and employees might benefit your business. After you understand what might work, you can develop an effective social media employee policy.
With clear guidelines and expectations, you can stop potential problems with social media in the workplace before they start. Involving your team will create buy-in and help to ensure a policy that protects the interests of all involved.
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Guerrilla marketing ideas just start flowing once you get in the headspace – each idea blossoms into another, and many of them can work in harmony. That is why we have decided to do another post about guerrilla marketing strategies and tactics. Our previous post, 3 Guerrilla Marketing Tactics That Work in 2013, shared some ideas to generate buzz and get people talking about you without traditional advertising. We cannot stop coming up with ideas, so here are three more:
4. Do Something Ridiculous to Get Media Attention
Publicity stunts are one of the oldest guerrilla marketing tactics in the book, but they still work. Celebrities know that there is no such thing as bad publicity, which is why publicity stunts are one of the gold standards. The thing to keep in mind with publicity stunts is that the buzz may or may not be positive, so prepare yourself for any response. Before you put your plan into action, be sure that you do not mind being known as “the person that did______” for the next decade or so. Here are some guerrilla marketing ideas that involve publicity stunts:
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Are you looking for new ideas on how to hire good employees? Are you are getting tired of canned responses to your job postings, or coming to the realization that your hiring techniques are not effective anymore? If so, then it is time to rethink your processes and try some new ways of drawing in qualified candidates.
Rethink the Job Posting
When job postings offer a dry job description, you get dry responses. It can mean sorting through hundreds of dull cover letters and resumes, filled with colloquialisms and tired old catchphrases. Is that actually how to hire the right person? Absolutely not!
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Guerrilla marketing strategies are those that are outside the box, creative, and difficult to define. With this type of marketing, the focus is on creating buzz and visibility. Guerrilla marketing tactics are often funny, sometimes shocking, and attention grabbing. When you look at successful guerrilla marketing examples, you see extensive use of humor, lots of visuals, plays on “humanisms” and pop culture references.
The idea is to play on human responses and emotions rather than present a sale, product release, or pitch. While guerrilla marketing is a little risky, it tends to be less expensive than traditional advertising, and also far more rewarding.
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Now, more than ever, consumers are relying on their smart phones, mobile search and location-based services to guide their in-store purchases.
In collaboration with Digital Aptitude, we bring you an infographic on location-based marketing trends and tips.
See the full infographic here: http://www.pijnz.com/infographics/location-based-marketing.
Expert Tips on How to Hire the Right Person
Quality employees are precious gems. With the right employees on the team, a business practically runs itself. For most employers, finding good employees begins as a focus on hiring the right person, rather than filling a position.
Building a team begins with strong recruitment practices as well as knowing what attributes are needed for the company and position. Employers should focus on what makes a good employee for their business and look for the desired traits when recruiting. Most businesses have similar needs. Tips to assess them are outlined in this post.
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