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Mobile Marketing For Auto Dealers

There isn't any doubt that the future of auto marketing lies in mobile advertising. In fact, the American automotive industry spent over $5 billion on digital advertising in 2013 alone, and that total is expected to reach nearly $8 billion by 2017 (according to a new eMarketer report). 

More and more consumers are turning to their mobile devices to view car inventories, search for the best deal, and find out about auto dealers in their area. However, there are an ever-growing number of mobile marketing techniques and knowing which ones are worth the investment can be a challenge.

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<div style="clear: both"><a href="http://www.signalmind.com/infographics/mobile-marketing-for-auto-dealers"><img src="http://storage.mobilebuilder.net/users/images/164627e0-d6bf-41bb-9cec-df8a3f38259b.jpg" alt="Mobile Marketing For Auto Dealers" /></a><br /><br />Created by <a href="http://www.signalmind.com/">SignalMind</a></div>

If you'd like to skip the costly trial-and-error and jump right into the mobile marketing strategies that actually work for auto dealers, then this is the guide for you. We'll share the top mobile marketing tips and tricks that can help you boost sales and build your brand. 
 

Strategy #1: Mobile Friendly Websites

A study of Nissan's digital traffic has revealed that people shopping for cars on their mobile devices are 30 % more likely to submit a lead than those who are searching on their computers. 

Today, “mobilizing inventory” has become increasingly popular, given that new and used auto dealers can showcase their entire inventory on mobile devices. As such, having a mobile friendly website is more important than ever. Through this site, customers can click to call your dealership and view the cars you currently have on your lot...anytime, anywhere. 

 

Strategy #2: Mobile Facebook and Google Places

Mobile Facebook and Google Places makes it easier for customers to find your dealership on the web and share your current inventory with people in their network. They can quickly and conveniently spread the word about the great service they received, or refer their friends and family. With Google Places, prospects have the ability to search for auto lots in their area, click on an interactive map to view more information, and even learn about the promotions you're currently running. 

 

Strategy #3: Mobile Apps & Syndicate Listings

Even the major players in the automotive marketing, such as Carfax, Edmunds, and AutoTrader, have all moved into the digital advertising niche. Via their mobile apps, you can let customers know about the cars you have in stock, upload photos, and give them an in-depth look at pricing and specs. If you don't have room in your budget to design your own app (which can be quite costly), you can use these already established apps and mobile sites to attract new customers. 

 

Strategy #4: Mobile PPC

Mobile Pay-Per-Click advertising is an ideal marketing solution for any budget. With mobile PPC, you create carefully target ads that draw in customers who are looking for the cars you have in stock, or for auto dealers in their area. You only pay for clicks or impressions, which gives you the opportunity to stretch every marketing dollar. Your auto dealership can even customize a campaign that specifies keywords, target demographic, and budget caps. 

 

Strategy #5: SMS Marketing

SMS marketing is useful in a number of ways. Customers can text you for the price before visiting the lot, or you can send out text blasts to prospects who may be interested in specials or incentives you're offering. After the purchase, you can also send out helpful car care tips to buyers, or ask them if they have any questions about their new vehicle. If you're hosting a special sales event, SMS messages can be a great way to spread the word quickly and affordably. 

 

Strategy #6: Mobile Retargeting Ads

Mobile retargeting ads allow auto dealers to reach out to customers who have visited their website or have clicked off their mobile site, in order to prevent the competition from getting the sale. The fact that a customer has already shown interest by visiting your site makes it more likely that they will return and become a buyer, provided that your ad has been carefully crafted and strategically placed. 

 

Strategy #7: Mobile Radio Ads

There are a myriad of mobile radio apps that offer ad spots at a fraction of the cost of traditional radio ads (and are often more effective when you're trying to reach the 25 to 40 crowd). You can create a carefully targeted mobile radio ad campaign based upon your location and desired audience that has the potential to attract new customers who are on-the-go and ready to car shop. 

These mobile marketing techniques all have the power to attract car buyers who are on-the-go. Integrate them into your marketing strategy today to reap the many rewards that digital advertising has to offer your auto dealership.

 

References:

http://www.drivingsales.com/blogs/carpursuit/2014/01/23/the-5-best-ways-to-invest-mobile-marketing-2014
http://www.automotivedigitalmarketing.com/profiles/blogs/4-mobile-musts-of-automotive-advertising
http://www.emarketer.com/Article/Auto-Manufacturers-Dealers-Put-More-Coordinated-Ad-Dollars-Digital/1009962
http://www.carpursuit.com/learn/article/mobile-car-shoppers-more-likely-to-submit-a-lead
http://www.slicktext.com/blog/2014/01/4-text-marketing-ideas-for-auto-dealers/