Thinking about the best way to engage customers on their smartphones and mobile devices? Before you start calling for a new app development project, consider that only 16% of downloaded apps are used more than twice. That's not a compelling marketing ROI.

True, apps that offer rich utility make perfect sense for brands that already have a high degree of customer loyalty. However, most of the interaction customers are searching for on their devices would be delivered much more efficiently by a dynamic mobile website. Starting with searching for, then calling or visiting your business.

Is Mobile Web the new killer mobile app? Read and share this new infographic about it and decide for yourself.

Mobile Website vs. Mobile App Infographic created by SignalMind