According to the latest research from multiple sources (Nielson, MarketingProfs, Juniper Research), coupon usage in the US has been on the rise, probably due to several factors, including the recession as well as the growing popularity and ease of use of digital coupons, daily deal sites and mobile coupons.

Coupons have become very accepted socially. Surprisingly, the heavier coupon users tend to be on an affluent side, with annual household income of $100K+.

This is all useful news for marketers, as coupons can be a very effective tool to increase revenue.

We've created the infographic to illustrate these stats. Enjoy!

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