DALLAS, TX (PRWEB) August 05, 2012
piJnz Group, the mobile customer engagement company, today announces the release of a new cloud-based Mobile Directory product for publications, local newspapers, agencies and communities to offer their own mobile listings, coupon and offer capabilities to their customers.
"When a customer conducts a local search on a mobile device, they are actively seeking trusted sources of information on local businesses and products in their area," said Elena English, CEO and founder, piJnz group. "Our customers have asked for a way to go beyond producing mobile-ready pages, to offer hundreds of customizable and trackable listings specifically tailored for the needs of their customers."
"On-location web use is growing, with more than 50% of local search requests now coming from mobile devices," said English. "Nearly half of the mobile users we surveyed would prefer a dedicated resource beyond Google when looking for local information. Advertising in a local or specialized mobile directory reaches customers where they are, and lets them take action. Any community of interest, newspaper or marketer can now offer this level of immediacy to their customers."
Features of the new piJnz Mobile Directory Solution (pMDS) include:
- Searchable and GPS-enabled mobile web apps, to allows visitors to find nearby deals and businesses;
- Visitors can query the directory by sending a text message to the directory's dedicated mobile long code;
- Weekly SMS updates provide current information to customers on new deals in the area;
- Businesses can post redeemable mobile coupons, videos, slide shows, and lead generation forms, all integrated with popular marketing platforms;
- Directory listings of businesses can instantly be upgraded to full mobile websites, backed-up by piJnz Mobile CMS;
- Robust reporting and analytics on visitors, interactions and conversions within the mobile directory;
- White-label and reseller options to meet the complex needs of agencies and marketing consultants.
The piJnz Mobile Directory Solution, available immediately, lets marketers and community directors create and manage mobile business listings in a secure browser-based interface, with no installation needed. Service plans start at $89/month, with a 30-day free trial for new customers.
About The piJnz Group
The piJnz Group is dedicated to offering flexible and robust tools for agencies, marketing professionals and partners to build and deploy mobile content and maximize consumer engagement via mobile channels.