Valentine's Day is a time when sweethearts can show their love and appreciation by giving the perfect gift. That means that this beloved holiday also happens to be a golden opportunity for businesses to make a significant profit. The question is: how do you get customers in the door (or to your ecommerce site) so that you can make the most of Valentine sales? In this guide, we'll share some of the top Valentine's Day marketing ideas, including Valentine's Day marketing slogans that can tug at your customer base's heartstrings and boost your bottom line.
Valentine's Day Marketing Ideas You'll Love...
Here are just a few Valentine's Day marketing tips and tricks that you can use to connect with customers and increase sales:
• Offer 2 for 1 “Sweetheart” Coupons. Send coupons via email or mail to customers in your local area, advertising a “buy one, get one free” promotion. These types of sales are great during Valentine's Day, thanks to the fact that it's geared toward couples. You can also offer a referral bonus that gives customers or clients the opportunity to refer a “loved one” in exchange for special discounts.
• Send virtual Valentine's cards to loyal customers. It's always a good idea to keep in touch with past clients or customers. So, why not send out special Valentine's Day greetings or cards to your loyal customer base? You can also include a special “gift,” such as a 50-percent-off coupon or a free bonus if they make a purchase on or before the big day.
• Create a promotion with a fellow business owner. Team up with another business (either online or locally) and offer cross promotions. For example, if a customer purchases a dinner for two from your restaurant, they will receive a coupon for 50 percent off a Valentine's Day dessert from the local bakery. Both businesses will be able to draw in new customers or clients and tap into one another’s established customer base.
• Hold a Valentine's Giveaway. Sell raffle tickets for a Valentine’s Day gift basket that includes some of your business' most popular offerings. If you sell enough, the profit from the tickets will cover the cost of the merchandise and you'll gain exposure out of the deal. Not to mention that those who don't win are still bound to peruse your shop or site and find ideal gifts for their “special someone(s).”
• Offer a VIP Valentine's Discount Event. Hold a VIP sale by sending out fliers or virtual mailers to customers in the area, giving them the opportunity to get 10 or 15 percent off if they come in on the day of the event. Customers like to feel as though they are getting an exclusive deal, and creating a Valentine's Day Sale for your “VIP” customers can be a great way to drum up new business. You can even serve special refreshments or appetizers at the event if you want to really make an impression.
• Create Valentine-themed articles or blog posts for your ecommerce site. Post articles or blogs that involve some sort of Valentine topic, such as “top 10 ways to surprise your loved one this Valentine's Day” or “5 Valentine's quotes that will make their heart melt.” This will generate traffic to your site and, if you include a little blurb at the end of the article about your Valentine's deals, you are bound to get some business out of it.
Valentine's Day Slogans for Marketing...
A great valentine's day marketing campaign just isn't complete without a well-thought-out slogan that customers fall in love with. So, here are just a few slogans that you may want to consider including in your V-Day ads:
• This Valentine's Day, get your sweetheart just what they've wanted (at just the right price).
• Valentine's Day is finally here... why not give them their heart's desire?
• The savings have never been sweeter, thanks to our Valentine's Day deals.
• Celebrate love this Valentine's Day... show how much you care by giving them a gift to remember.
• Got Cupid? You are going to heart our special Valentine's Day sale.
They key to an effective Valentine's Day marketing campaign is starting early. Start running your promotions at least a few days in advance and don't forget to offer last-minute deals for those who may have forgotten about the holiday altogether. Don't be heartbroken by lacking profits this Valentine's Day; instead, use our tips and tricks to create a successful marketing strategy that your customers (and your wallet) will love.
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Image credit: en.wikipedia.org